The act of promoting and advertising your business or product in the digital age of technology. Common tools used for digital marketing include websites, social media, videos & photos, and email.
Digital marketers identify your business’s issues and figure out how to solve them using various digital marketing platforms. This includes creating a marketing strategy, developing a website, managing social media, and working on search engine optimization.
Your business benefits by gaining exposure. Often, digital marketing goals are attached to direct business increased results. When investing in a digital marketing agency, you are creating opportunities to widen your target market.
No. Digital advertising is used to help businesses accomplish an abundance of goals. Those include increasing sales, generating leads, expanding your brand awareness, and attracting potential clients.
This is a location-based service that utilizes GPS and other technologies to determine the location of its users. Based on your area, companies can target potential customers.
This refers to targeting your customers based on their physical location. This allows businesses to run special promotions near the storefront that might increase their walk-in traffic.
SEO (Search Engine Optimization) is the practice of optimizing your website and content to improve its visibility and ranking on search engine results pages, ultimately driving organic traffic. It involves various strategies and techniques that enhance both the quality and quantity of website traffic from search engines.
Local SEO refers to the process of optimizing a business’s online presence to attract more local customers, typically through local search engine results. It involves strategies like optimizing Google My Business listings and local keyword targeting to enhance visibility within a specific area.
On-page SEO refers to internally improving your own site to rank higher on search engine results. This can include adding a headline, titles, and images.
This refers to all the factors surrounding your site. Off-page SEO factors are often driven by social media, promotional advertisements, and other websites.
This is the technical aspect of web building that supports SEO rankings. This usually involves server connection, responsiveness of your website design, security, the number of redirects, and other website building components.
To improve SEO, focus on both topics rather than just keywords, as search engines increasingly prioritize content relevance and user intent. By creating comprehensive content around relevant topics and addressing user needs, you’re more likely to rank well and attract organic traffic.
This is when there are multiple ways to say one thing. For example, if you were to Google search “my vehicle was hit,” it translates to “I was in an accident.” It is better to rank for both phrases, which is when semantic analysis comes into play.
To rank high, you should be routinely checking and uploading content that answers the most frequent questions. This content is best received through FAQS, blogs, and other webpages.
Yes. Search engines prefer websites that are both user-friendly and search engine-friendly. If your site is hard to access or runs slowly, you are going to turn users away from your site.
Absolutely. Word of mouth can sure help your business, but most consumers will research a company or service before choosing it. If you lack an online presence, you’re losing potential customers.
Websites are meant to draw users in. No one wants a bland “sketchy” site. The only way to attract users and to keep them browsing is through good website design and interactivity.
We will design your site the way that you want it. We want to make sure that the site represents your business and appeals to your customers. We will work with you to reach the proper balance.
That is up to our customers. We will be more than happy to maintain your site with monthly maintenance and annual renewals.
This focuses on providing an improved user experience to encourage user engagement. By having a user-friendly website design, your users will be able to navigate more easily and are more likely to contact your company.
WordPress is the easiest content management system to customize and update your website. There are a multitude of themes to choose from, which means you have unlimited options when designing your website.
Not listening to your audience, removal of negative feedback, and being too promotional. It’s best to have a mix of all forms of content. This mix can include informative, funny, creative, and promotional content.
It’s essential to measure all digital marketing platforms, tools, and initiatives. The most trusted source to measure your digital marketing is through Google Analytics!
Google Analytics is a tool that businesses use to track their website traffic to understand and gain customer insights. This is used to identify the weak and strong points of your site so your business can improve.
There are three stages of email funneling: attraction, engagement, and nurturing. These three stages are used to nurture leads and build communication with their consumers.
The best social media platform for your business depends on your target audience, industry, and content type. Conduct market research to determine where your audience is most active and engaged, and focus your efforts on platforms like Facebook, Instagram, or LinkedIn accordingly.
Social media plays a crucial role in building brand awareness and consideration within the digital marketing and sales funnel. Social media platforms allow businesses to connect with their target market by slowly pushing them down the funnel using content, links, and FAQs.
Each social media platform can go on its own live streaming service. This allows businesses to reach their audience in real time. Live streaming allows brands to go live easily and instantly from their desktop or mobile device.
Yes! Social media offers B2B companies a platform to build relationships with customers and business partners. When customers are looking for new opportunities, your brand will be at the forefront of their minds.
Not listening to your audience, removal of negative feedback, and being too promotional. It’s best to have a mix of all forms of content. This mix can include informative, funny, creative, and promotional content.
Your business benefits by gaining exposure. Often, digital marketing goals are attached to direct business increased results. When investing in a digital marketing agency, you are creating opportunities to widen your target market.
Yes. Email marketing is more personal to your customer and targeted individually, as opposed to social media marketing. Although both are great, it’s recommended to have both for a small business.
